- 1) MEANING OF PRODUCT NAME "HI-CHEW":
- Chewing candy with highly smooth texture
- 2) BRAND CONCEPT:
- "Highly Smooth and Extra Juicy Chewing Candy"
- 3) FLAVOUR LINEUP:
- Strawberry / Green apple / Grape / Mango / Orange / Melon
- 4) BRAND HISTORY IN JAPAN:
- Launched in 1975
Seasonal flavors launched about 3 times a year - 5) SCENE TO EAT:
- Anytime, anywhere to be refreshed
- 6) ADVANTAGE:
- Juicy fruit flavor offers refreshment
Extra smooth texture offers quick eating at outdoor
