Help HI-CHEW™ celebrate 10 years in the United States by honoring its Japanese roots!
HI-CHEW™ has been launched in 170 flavors in Japan since 1975.
To celebrate Morinaga America Inc.'s 10-Year Anniversary, we are bringing an exclusive flavor out of the vault and asking our fans to vote on which flavor they would like to see in the United States!
Enjoy two fruity flavors at once with Apricot Peach, a winning combination of summer sweetness. With a peachy center covered by an apricot shell, this HI-CHEW™ flavor brings back warm memories in one juicy bite.
Known for being extra juicy, the Asian pear is the perfect inspiration for a HI-CHEW™ flavor. This chewlet offers a bit of tartness combined with an unexpected burst of butterscotch.
Soft drinks in unique flavors have become very popular in Japan. Banana Fizz incorporates the flavor of a just ripened banana with the evervescent texture of soda for sweet refreshment in one bite.
Only the ripest of melons here! HI-CHEW™ Cantaloupe packs a punch of sweetness with just a touch of tartness.
HI-CHEW™ Chocolate Banana's flavor isn't monkeying around! You're treated to a chewy, fresh banana flavor followed by a note of cocoa on the finish in one sweet bite.
This unique HI-CHEW™ flavor offers a classic combination, pairing a decadent hard chocolate shell with a chewy, banana-filled center.
Inspired by the classic treat, this Chocolate Covered Strawberry HI-CHEW™ offers a juicy strawberry chew in a rich, chocolate shell.
This HI-CHEW™ flavor blends a juicy melon chewlet with a dark chocolate shell for a surprisingly sweet treat you'll want to savor again and again.
HI-CHEW™'s Cotton Candy reveals a melt-in-your-mouth, sweet vanilla flavor that brings memories of nights on the ferris wheel. Each chewlet has a subtle granulated texture, reminiscent of freshly-spun cotton candy.
Made with real fruit pieces, the rich flavors of cranberry and grape can be enjoyed with each bite of this HI-CHEW™ flavor.
With a bright pink and purple hue, HI-CHEW™ Dragonfruit is packed full of sweet, yet refreshing fruit-flavor with a hint of tang!
Like biting into a juicy green apple, this chewy bite shares a refreshingly minty finish to tickle your tastebuds.
Inspired by one of Hawaii's most exotic fruits, Lilikoi is subtly tart and incredibly sweet. This true-to-fruit HI-CHEW™ flavor tastes like you're cutting open the fruit straight off the vine!
With Asian origins, the lychee fruit is typically enjoyed as fresh as possible. HI-CHEW™'s Lychee flavor perfectly mimics this freshness in every chewlet, from the aroma to the final bite!
A taste of the tropics even when you're no where close to sun and sand, HI-CHEW™'s Mango Pineapple delivers a burst of fresh fruit flavor. With pieces of real-fruit inside, each bite has a bit of tartness to balance the juicy sweetness of the tropical fruit flavors.
Is it pineapple or is it peach? It's both! At the center of this flavor-changing chew is sweet peach wrapped in the tropical sweetness of pineapple.
Combining the smooth, velvety taste of classic cheesecake with the bright juiciness of fresh strawberries, Stawberry Cheesecake HI-CHEW™ is perfect to indulge in for dessert!
Prepare to pucker! Sweet & Sour Lemon Crunch HI-CHEW™ provides an electric candy crunch in every citrus-filled bite.
Like biting into a fresh watermelon slice on a hot summer day, this HI-CHEW™ flavor is incredibly juicy and refreshing, with a bright pink color.
The tart, creamy flavor of your favorite yogurt comes to life in every smooth, chewy bite of Yogurt HI-CHEW™.
Be sure to check back in April to see what Japanese flavor will be on shelves in the United States in 2019!