Incredible real soda flavor in every bite (Irvine, California) March 6, 2017—Morinaga America, Inc., maker of the ever-popular Hi-Chew soft candy is giving taste buds a bit of a ‘pop’ with the introduction of the new soda-inspired Hi-Chew Fizzies. Available in Cola and Orange Soda, Fizzies takes the nostalgic flavors enjoyed by kids and adults, and […]

Real Ripe Kiwi Fruit Flavor Gives Consumers a Flavorful Escape (Irvine, California) February 13, 2017—Morinaga America, Inc. today introduced Hi-Chew Kiwi, the newest product to join the rapidly expanding U.S. Hi-Chew portfolio. With the winter’s seasonal chill showing no signs of warming up, Kiwi is giving fans a taste of the tropics, packing tart and juicy […]

Fan Favorite Sours Gets A New Look with Citrus Fruit Flavored Sticks Irvine, California—January 23, 2017—Morinaga America, Inc. today announced the national launch of Hi-Chew Sours Sticks, the newest additions to the Hi-Chew lineup. The sensationally chewy, long-time #1 soft candy in Japan gets a sour citrus twist in the new individual Grapefruit, Lemon and Lime […]

Morinaga Continues Aggressive Expansion in U.S. (Irvine, California) February 28, 2016—Morinaga America has announced two more additions to its rapidly expanding product line. The first is Hi-Chew Bites. As the name suggests, Bites are a smaller version of Hi-Chew candy. Each piece features a thin candy shell for quick and easy snacking. Initially, Hi-Chew Bites […]

Morinaga America Launches Major Product Line Expansion (Irvine, California) February 8, 2016— The national sales company for Hi-Chew has launched an all-new line of candy called Hi-Chew Sours. Morinaga America is now taking orders for Lemon, Lime and Grapefruit Sours in a mixed peg bag, and plans to follow up with more new products in […]

Hi-Chew Introduces Upgraded Packaging for Entire Candy Line. (Irvine, California) February 1, 2016— Morinaga America, the national sales company for HiChew candy, has just revealed all-new packaging for its full line of products. Hi-Chew has long been the best-selling chewy candy in Japan, and has been enjoying rapid success in the U.S. market. Top convenience […]

Morinaga America Inc. Named “Confectionery Vendor of the Year 2015.” (Irvine, California) December 7, 2015— Japan’s best-selling chewy candy has won an American award for fast-growing sales. At its annual trade show, major convenience store distributor Harold Levinson Associates (HLA) honored HI-CHEW and Irvine-based sales company Morinaga America as “Confectionery Vendor of the Year 2015.” […]

New Marketing Deal Is Fifth with Major U.S. Team. (Los Angeles, California) September 22, 2015— Japan’s best-selling chewy candy has teamed with the NL West-leading Los Angeles Dodgers in a new partnership. HI-CHEW is now stocked in the dugout for all Dodgers home games, and fans are also getting the chance to enjoy free samples […]