Hi-Chew

Morinaga America, Inc.

18552 MacArthur Blvd., Suite 360
Irvine, California 92612
www.morinaga-america.com

Morinaga Global

About Hi-Chew

Way back in the 1930s, an enterprising candy maker by the name of Taichiro Morinaga was trying to make a new kind of chewing gum for Japan. Back then, and even today, taking food out of your mouth was considered to be somewhat impolite. So, to make chewing gum a more culturally accepted snack he wanted to create a chewy candy, just like gum, but one that could be swallowed like any other food.

Fortunately, Mr. Morinaga had the ability to make outstanding caramel. The caramel was special in many ways, but what made it unique was its smooth, creamy and chewy texture. In a stroke of candy-making genius, Mr. Morinaga took the unique texture and combined it with a natural strawberry flavor – in 1931 Chewlets was born. Following World War II, Morinaga had to re-build the company from the ground up. In 1975, and after a lot of work, Chewlets was re-introduced as the wonderful, fruit flavored candy now called Hi-Chew.

Since then Hi-Chew has become a cultural icon in Japan. To this day more than 113 different flavors of Hi-Chew have been created. Hi-Chew first appeared outside of Japan in local Asian markets. Today, Hi-Chew enjoys a growing global popularity and can be found in convenience and grocery stores across the nation.

Soft, sweet and irresistible, no matter what Hi-Chew flavor you choose, you're in for a long-lasting, mouth-watering treat. Enjoy!

International Sites

Japan
Taiwan
China
Australia & New Zealand

Fundraising

Hi-Chew soft candy fundraisers are a fun and easy way to raise money – they practically sell themselves. Hi-Chew is perfect for schools, teams, scouts and other non-profit groups because of the low price, out-of-this-world taste and it's a name the whole neighborhood knows and craves.

You can customize your Hi-Chew candy fundraiser to fit the needs and size of your group – order as little or as much as you need. The bright colors and fun, fruity flavors along with the low price are an irresistible combination for your customers.

We are proud to support non-profit organizations and provide support for local communities across the country. Thank you for choosing Hi-Chew and good luck with your fruit-filled fundraising adventure!

Order Hi-Chew

Sponsorships

Hi-Chew, the adventurous chewy candy is always looking for action-sports athletes who know the value of a brand and the importance of standing out in a crowd.

If you think you have what it takes to carry the Hi-Chew name, send us your contact information and links to online pictures and videos highlighting your athletic uniqueness.

Plus, we want you to tell us why you're passionate about your sport and how you would be the perfect match for Hi-Chew.

Contact Us

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Grape

We may be small,
but we're experts at cramming Tons of Juicy Flavor into a tiny package.

From the first bite to the final chew, the tangy and sweet Concord grape flavor simply bursts off the vine. Full and savory, you'll eat 'em by the bunch. Flavor is our passion and grape is our masterpiece.

One at a time or by the bunch, we feed your crave...

10 stick box
10 stick mixed box
3.53oz bag

Mango

I'm so smooth, Sweet and Mellow, I should come with
sandals and a beach chair.

Get a burst of island flavor as the sweet and mellow Mango does the tango with your taste buds. A juicy wave of tang wrapped up in a beach blanket of mellow burst in your mouth with Hi-Chew's unique lasting flavor and irresistible texture.

One at a time or by the bunch, we feed your crave...

10 stick box
10 stick mixed box
3.53oz bag

Green Apple

Who is green and white
and envied all over? Yep, That's Me.

Get ready for a rush of juicy flavor you can really sink your teeth into! The perfect blend of crisp and tart – ripe and ready to go. The zesty Green Apple flavor is amazingly sweet with just enough sour to keep your mouth asking for more.

One at a time or by the bunch, we feed your crave...

10 stick box
10 stick mixed box
3.53oz bag

Peach

I've been accused of being Temptingly Irresistible…

Soft, sweet and irresistible, it's like a little bit of Summer in every bite. The rich and wonderful Peach flavor takes deliciousness to the next level. You may buy them by the pack, but you'll savor them by the bushel.

One at a time or by the bunch, we feed your crave...

10 stick box
10 stick mixed box

Straw berry

I'm So Sweet you'll want to keep
me around all the time.

Soft, delicious, and juicy. Strawberries are always in season with Hi-Chew. Subtly tart with just the right amount of chewy sweetness – the very berriness taste buds crave.