Kawabe will serve as Chief Representative for the USA and President/CEO of MAI IRVINE, Calif., Jan. 11, 2023 /PRNewswire/ — Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™, has announced that tenured executive Teruhiro Kawabe (Terry) has been promoted from President, Chief Executive Officer (CEO) of MAI to Chief Representative for the USA and […]

Limited Edition Mookie™ Launches Just in Time for Gift Giving Season IRVINE, Calif., Nov. 22, 2022 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy has collaborated with Dana’s Bakery, a New York-based bakery specializing in French macarons, to create a one-of-a-kind dessert just in time for the holidays: the HI-CHEW™ Juicy Blood Orange Cranberry […]

The new better-for-you candy brand joins fan-favorite HI-CHEW™ within the growing portfolio IRVINE, Calif., Sept. 20, 2022 /PRNewswire/ — From the makers of HI-CHEW™, Morinaga America Inc. presents FI-BEING™, a new brand founded on the principles of creating better-for-you candy options. FI-BEING™ comes in the form of a hard candy that maintains the flavor experience […]

Blue Devil Fans Now Can Enjoy the Official Fruit Chew at Home Games RVINE, Calif., July 27, 2022 /PRNewswire/ — Today, HI-CHEW™, the immensely fruity, intensely chewy candy announced a three-year partnership deal with Duke University Athletics, becoming the first “Official Fruit Chew of Duke Athletics.” HI-CHEW™ will host on-site activations and product sampling for […]

Fan-favorite flavors Mango and Strawberry are now available with less sugar IRVINE, Calif., July 12, 2022 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy is introducing a better-for-you candy choice with its all-new HI-CHEW™ Reduced Sugar. Reduced Sugar is now available nationwide in select retailers in two classic fruit flavors: Mango and Strawberry, offering […]

New HI-CHEW™ Rainbow Sherbet Flavor is a tasty treat this National Candy Month IRVINE, Calif., June 1, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise to unveil a irresistibly sweet and sour new treat: HI-CHEW™ Rainbow Sherbet Flavor. The limited […]

Pockets full of fruity flavor unveil the juiciest chew ever for HI-CHEW™ IRVINE, Calif., May 18, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy is elevating its beloved chewlets with HI-CHEW™ Infrusions Orchard Mix, a new premium delicious experience infused with pockets of flavor, featuring three fruity offerings: Juicy Blood Orange, Juicy Peach and […]

IRVINE, Calif., May 5, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy is partnering with the Chicago Cubs, St. Louis Cardinals, and the Tampa Bay Rays to bring fruity, chewy fun straight to the stadium. HI-CHEW™ will host on-site activations, product sampling and surprise and delight elements for each of these teams during select […]

The Fantasy Getaway Sweepstakes Will Select One Lucky Candy-Fanatic IRVINE, Calif., April 19, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy has announced a once in a lifetime chance to win a two-night stay at the ultimate HI-CHEW™ Fantasy House in sunny Palm Springs, California. The sweepstakes, available to the public nationwide, is open […]

The three most requested flavors are now available nationwide (IRVINE, Calif.) February 8, 2022 – HI-CHEW™, the immensely fruity, intensely chewy candy has expanded its innovative portfolio of vibrant products with the introduction of HI-CHEW™ Fantasy Mix featuring three new must-have flavors: Rainbow Sherbet, Blue Hawaii, and Blue Raspberry. The world of fantasy unveils a […]

The new year welcomes new leadership for the Morinaga America team with Teruhiro Kawabe (IRVINE, Calif.) January 20, 2022— Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™, has announced that tenured Morinaga executive Teruhiro Kawabe (Terry) has been appointed President, Chief Executive Officer (CEO) of MAI as of this month. Kawabe will focus on […]

The limited-edition box makes your candy cookie dreams come true IRVINE, Calif., Sept. 30, 2021 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Zola Bakes, the famous rainbow cookie enthusiasts, to create a one-of-a-kind cookie just in time for Halloween! To celebrate the candy-centric holiday, HI-CHEW™ and Zola Bakes curated a custom box inspired by one […]

Limited-edition flavor, HI-CHEW™ Raspberry Frozen Yogurt brings the vibrant fruit-flavor to life IRVINE, Calif., July 1, 2021 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Menchie’s Frozen Yogurt, North America’slargest self-serve frozen yogurt franchise to unveil a refreshing and flavor-bursting new frozen yogurt flavor – HI-CHEW™ Raspberry! Just in time to celebrate National Berry Month, HI-CHEW™ […]

This limited-edition doughnut explosion arrives just in time to celebrate National Candy Month IRVINE, Calif., June 16, 2021 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy and New York City-based The Doughnut Project have teamed up for National Candy Month (June) to celebrate the snack holiday in an unexpected way. Say hello to summer with Strawberry Squeeze, a one-of-a-kind […]

Introducing Black Cherry, Raspberry and Blueberry to the delicious variety of fan-favored chews (IRVINE, Calif.) April 13, 2021 – HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors with the launch of new HI-CHEW™ Fruit Combos Stand Up Pouch, featuring individually wrapped Tropical Smoothie, Piña Colada and new Strawberry Lemonade. […]