The new caramel candy brand joins the growing MAI brand portfolio IRVINE, Calif., May 16, 2023 /PRNewswire/ — Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™ and Chargel™, is dipping into a new confectionery category with the launch of HI-SOFT™, a rich and creamy salted caramel chew that provides consumers with a decadent snacking […]

The beloved candy brand teams up with the St. Louis Cardinals, Chicago Cubs, Detroit Tigers, and Milwaukee Brewers™ for the 2023 MLB season IRVINE, Calif., April 13, 2023 /PRNewswire/ — As the 2023 Major League Baseball season is officially back in full swing, HI-CHEW™, the immensely fruity, intensely chewy candy has announced that it is […]

(IRVINE, Calif.) February 15, 2023 – HI-CHEW™, the immensely fruity, intensely chewy candy reimagines its beloved chewlets with the all new HI-CHEW™ Bites, a convenient way to enjoy your favorite chew on the go. The new HI-CHEW™ Bites comes in bite-size packaging, with unwrapped chewlets, featuring three of the most popular flavors: Mango, Green Apple […]

The beloved frozen yogurt brand brings the sweet-fruit flavor to life for Valentine’s Day (IRVINE, Calif.) February 1, 2023 – HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise, to bring back a consumer favorite: HI-CHEW™ Raspberry. The limited-edition flavor is launching in […]

Kawabe will serve as Chief Representative for the USA and President/CEO of MAI IRVINE, Calif., Jan. 11, 2023 /PRNewswire/ — Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™, has announced that tenured executive Teruhiro Kawabe (Terry) has been promoted from President, Chief Executive Officer (CEO) of MAI to Chief Representative for the USA and […]

Limited Edition Mookie™ Launches Just in Time for Gift Giving Season IRVINE, Calif., Nov. 22, 2022 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy has collaborated with Dana’s Bakery, a New York-based bakery specializing in French macarons, to create a one-of-a-kind dessert just in time for the holidays: the HI-CHEW™ Juicy Blood Orange Cranberry […]

The new better-for-you candy brand joins fan-favorite HI-CHEW™ within the growing portfolio IRVINE, Calif., Sept. 20, 2022 /PRNewswire/ — From the makers of HI-CHEW™, Morinaga America Inc. presents FI-BEING™, a new brand founded on the principles of creating better-for-you candy options. FI-BEING™ comes in the form of a hard candy that maintains the flavor experience […]

Blue Devil Fans Now Can Enjoy the Official Fruit Chew at Home Games RVINE, Calif., July 27, 2022 /PRNewswire/ — Today, HI-CHEW™, the immensely fruity, intensely chewy candy announced a three-year partnership deal with Duke University Athletics, becoming the first “Official Fruit Chew of Duke Athletics.” HI-CHEW™ will host on-site activations and product sampling for […]

Fan-favorite flavors Mango and Strawberry are now available with less sugar IRVINE, Calif., July 12, 2022 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy is introducing a better-for-you candy choice with its all-new HI-CHEW™ Reduced Sugar. Reduced Sugar is now available nationwide in select retailers in two classic fruit flavors: Mango and Strawberry, offering […]

New HI-CHEW™ Rainbow Sherbet Flavor is a tasty treat this National Candy Month IRVINE, Calif., June 1, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise to unveil a irresistibly sweet and sour new treat: HI-CHEW™ Rainbow Sherbet Flavor. The limited […]

Pockets full of fruity flavor unveil the juiciest chew ever for HI-CHEW™ IRVINE, Calif., May 18, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy is elevating its beloved chewlets with HI-CHEW™ Infrusions Orchard Mix, a new premium delicious experience infused with pockets of flavor, featuring three fruity offerings: Juicy Blood Orange, Juicy Peach and […]

IRVINE, Calif., May 5, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy is partnering with the Chicago Cubs, St. Louis Cardinals, and the Tampa Bay Rays to bring fruity, chewy fun straight to the stadium. HI-CHEW™ will host on-site activations, product sampling and surprise and delight elements for each of these teams during select […]

The Fantasy Getaway Sweepstakes Will Select One Lucky Candy-Fanatic IRVINE, Calif., April 19, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy has announced a once in a lifetime chance to win a two-night stay at the ultimate HI-CHEW™ Fantasy House in sunny Palm Springs, California. The sweepstakes, available to the public nationwide, is open […]

The three most requested flavors are now available nationwide (IRVINE, Calif.) February 8, 2022 – HI-CHEW™, the immensely fruity, intensely chewy candy has expanded its innovative portfolio of vibrant products with the introduction of HI-CHEW™ Fantasy Mix featuring three new must-have flavors: Rainbow Sherbet, Blue Hawaii, and Blue Raspberry. The world of fantasy unveils a […]

The new year welcomes new leadership for the Morinaga America team with Teruhiro Kawabe (IRVINE, Calif.) January 20, 2022— Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™, has announced that tenured Morinaga executive Teruhiro Kawabe (Terry) has been appointed President, Chief Executive Officer (CEO) of MAI as of this month. Kawabe will focus on […]