New HI-CHEW™ Rainbow Sherbet Flavor is a tasty treat this National Candy Month IRVINE, Calif., June 1, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise to unveil a irresistibly sweet and sour new treat: HI-CHEW™ Rainbow Sherbet Flavor. The limited […]

Pockets full of fruity flavor unveil the juiciest chew ever for HI-CHEW™ IRVINE, Calif., May 18, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy is elevating its beloved chewlets with HI-CHEW™ Infrusions Orchard Mix, a new premium delicious experience infused with pockets of flavor, featuring three fruity offerings: Juicy Blood Orange, Juicy Peach and […]

IRVINE, Calif., May 5, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy is partnering with the Chicago Cubs, St. Louis Cardinals, and the Tampa Bay Rays to bring fruity, chewy fun straight to the stadium. HI-CHEW™ will host on-site activations, product sampling and surprise and delight elements for each of these teams during select […]

The Fantasy Getaway Sweepstakes Will Select One Lucky Candy-Fanatic IRVINE, Calif., April 19, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy has announced a once in a lifetime chance to win a two-night stay at the ultimate HI-CHEW™ Fantasy House in sunny Palm Springs, California. The sweepstakes, available to the public nationwide, is open […]

The three most requested flavors are now available nationwide (IRVINE, Calif.) February 8, 2022 – HI-CHEW™, the immensely fruity, intensely chewy candy has expanded its innovative portfolio of vibrant products with the introduction of HI-CHEW™ Fantasy Mix featuring three new must-have flavors: Rainbow Sherbet, Blue Hawaii, and Blue Raspberry. The world of fantasy unveils a […]

The new year welcomes new leadership for the Morinaga America team with Teruhiro Kawabe (IRVINE, Calif.) January 20, 2022— Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™, has announced that tenured Morinaga executive Teruhiro Kawabe (Terry) has been appointed President, Chief Executive Officer (CEO) of MAI as of this month. Kawabe will focus on […]

The limited-edition box makes your candy cookie dreams come true IRVINE, Calif., Sept. 30, 2021 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Zola Bakes, the famous rainbow cookie enthusiasts, to create a one-of-a-kind cookie just in time for Halloween! To celebrate the candy-centric holiday, HI-CHEW™ and Zola Bakes curated a custom box inspired by one […]

Limited-edition flavor, HI-CHEW™ Raspberry Frozen Yogurt brings the vibrant fruit-flavor to life IRVINE, Calif., July 1, 2021 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Menchie’s Frozen Yogurt, North America’slargest self-serve frozen yogurt franchise to unveil a refreshing and flavor-bursting new frozen yogurt flavor – HI-CHEW™ Raspberry! Just in time to celebrate National Berry Month, HI-CHEW™ […]

This limited-edition doughnut explosion arrives just in time to celebrate National Candy Month IRVINE, Calif., June 16, 2021 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy and New York City-based The Doughnut Project have teamed up for National Candy Month (June) to celebrate the snack holiday in an unexpected way. Say hello to summer with Strawberry Squeeze, a one-of-a-kind […]

Introducing Black Cherry, Raspberry and Blueberry to the delicious variety of fan-favored chews (IRVINE, Calif.) April 13, 2021 – HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors with the launch of new HI-CHEW™ Fruit Combos Stand Up Pouch, featuring individually wrapped Tropical Smoothie, Piña Colada and new Strawberry Lemonade. […]

Our newest commercial brings HI-CHEWs magical fruit flavors to life! With a HI-CHEW original tune and a journey through different worlds all their own, our latest video is a reminder that when you choose HI-CHEW you CHEWs to be you!

Orange & Tangerine and Red Apple & Strawberry make their flavorful debut (IRVINE, Calif.) March 3, 2021 – HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors with the introduction of HI-CHEW™ Plus Fruit in two new fruity flavors: Orange & Tangerine and Red Apple & Strawberry. Plus Fruit is […]

Introducing Black Cherry, Raspberry and Blueberry to the delicious variety of fan-favored chews (IRVINE, Calif.) February 4, 2021 – HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors with the launch of the HI-CHEW™ Berry Mix, featuring three new offerings: Black Cherry, Raspberry and Blueberry. No need to wait for […]

The award recognizes dynamic consumer package redesigns IRVINE, Calif., Dec. 10, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy has been named a winner of the 2020 Global Nielsen BASES Design Impact Awards, an award that recognizes impactful package redesigns in the consumer packaged goods (CPG) space. Among the 2020 winners was the 100g HI-CHEW Original Mix peg […]

The new, exclusive merchandise launch offers fans access to flavorful apparel, accessories and more IRVINE, Calif., Nov. 18, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy, today launches a limited-edition capsule collection of official branded merchandise. For the first time, HI-CHEW™ fans and consumers alike have the opportunity to represent the fan-favorite candy brand’s lively personality […]