HI-CHEW’s exotic portfolio expands with addition of Açaí and two new Tropical Mix flavors (IRVINE, Calif.) May 3, 2018—HI-CHEW™, the immensely fruity, intensely chewy candy, is announcing the launch of all new HI-CHEW™ Açaí and HI-CHEW™ Tropical Mix, with individually wrapped Kiwi, Mango and Pineapple flavors. Just in time for the warmer months ahead, these […]

Partnership marks the candy brand’s continued footprint amongst Major League Baseball fans. (IRVINE, Calif.) March 28, 2018—HI-CHEW™, a subsidiary of Morinaga America, Inc., today announced its partnership with the Los Angeles Angels. The new alliance will bring the immensely fruity, intensely chewy candy into Angel Stadium throughout the 2018 season, with on-site activations, product sampling […]

  In Celebration of Morinaga America, Inc.’s 10-Year Anniversary, HI-CHEW™ Launches ‘East Meets West’ Flavor Challenge To honor its Japanese roots and commemorate a decade of success in the United States, HI-CHEW™ invites fans to vote on which flavor they want launched in 2019. (Irvine, California) March 12, 2018— Today, Morinaga America, Inc., manufacturer and […]

Fans to Guess the Mysterious Flavor in HI-CHEW’s new Halloween Sweet & Sour Mystery Mix Bag (Irvine, California) October 2, 2017—Morinaga America, Inc. is making your candy selection a thriller this year with the launch of the new HI-CHEW Sweet & Sour Mystery Mix bag. Featuring four flavor varieties including fan-favorites Sour Grapefruit, Sour Lemon and […]

The Chargers & their families have a new home to play ball (Irvine, California) August 23, 2017— Today HI-CHEW, the sensationally chewy, long-time #1 soft candy in Japan and new American favorite, unveiled their latest project: the renovation of the El Toro High School softball field, home of The Chargers in Lake Forest, California. With […]

Irvine, California—April 3, 2017— Just in time for Opening Day, Hi-Chew, the sensationally chewy fruit candy from Japan, is partnering with the Los Angeles Dodgers for a second year to give players and fans the opportunity to savor the flavor of fun at the ballpark. Hi-Chew will host on-site activations, product sampling and surprise and […]

Grab the new batch of sensationally chewy fruit candy just in time for Easter festivities (Irvine, California) March 21, 2017— If you weren’t already jumping at the fact that it’s finally spring, Morinaga America, Inc. is debuting a new, limited edition Hi-Chew Spring Mix bag for the whole family to enjoy just in time for the […]

Incredible real soda flavor in every bite (Irvine, California) March 6, 2017—Morinaga America, Inc., maker of the ever-popular Hi-Chew soft candy is giving taste buds a bit of a ‘pop’ with the introduction of the new soda-inspired Hi-Chew Fizzies. Available in Cola and Orange Soda, Fizzies takes the nostalgic flavors enjoyed by kids and adults, and […]

Real Ripe Kiwi Fruit Flavor Gives Consumers a Flavorful Escape (Irvine, California) February 13, 2017—Morinaga America, Inc. today introduced Hi-Chew Kiwi, the newest product to join the rapidly expanding U.S. Hi-Chew portfolio. With the winter’s seasonal chill showing no signs of warming up, Kiwi is giving fans a taste of the tropics, packing tart and juicy […]

Fan Favorite Sours Gets A New Look with Citrus Fruit Flavored Sticks Irvine, California—January 23, 2017—Morinaga America, Inc. today announced the national launch of Hi-Chew Sours Sticks, the newest additions to the Hi-Chew lineup. The sensationally chewy, long-time #1 soft candy in Japan gets a sour citrus twist in the new individual Grapefruit, Lemon and Lime […]

Morinaga Continues Aggressive Expansion in U.S. (Irvine, California) February 28, 2016—Morinaga America has announced two more additions to its rapidly expanding product line. The first is Hi-Chew Bites. As the name suggests, Bites are a smaller version of Hi-Chew candy. Each piece features a thin candy shell for quick and easy snacking. Initially, Hi-Chew Bites […]

Morinaga America Launches Major Product Line Expansion (Irvine, California) February 8, 2016— The national sales company for Hi-Chew has launched an all-new line of candy called Hi-Chew Sours. Morinaga America is now taking orders for Lemon, Lime and Grapefruit Sours in a mixed peg bag, and plans to follow up with more new products in […]

Hi-Chew Introduces Upgraded Packaging for Entire Candy Line. (Irvine, California) February 1, 2016— Morinaga America, the national sales company for HiChew candy, has just revealed all-new packaging for its full line of products. Hi-Chew has long been the best-selling chewy candy in Japan, and has been enjoying rapid success in the U.S. market. Top convenience […]

Morinaga America Inc. Named “Confectionery Vendor of the Year 2015.” (Irvine, California) December 7, 2015— Japan’s best-selling chewy candy has won an American award for fast-growing sales. At its annual trade show, major convenience store distributor Harold Levinson Associates (HLA) honored HI-CHEW and Irvine-based sales company Morinaga America as “Confectionery Vendor of the Year 2015.” […]

New Marketing Deal Is Fifth with Major U.S. Team. (Los Angeles, California) September 22, 2015— Japan’s best-selling chewy candy has teamed with the NL West-leading Los Angeles Dodgers in a new partnership. HI-CHEW is now stocked in the dugout for all Dodgers home games, and fans are also getting the chance to enjoy free samples […]