Morinaga America, Inc. Introduces New Brand, HI-SOFT™, at the 2023 Sweets & Snacks Expo
The new caramel candy brand joins the growing MAI brand portfolio IRVINE, Calif., May 16, 2023 /PRNewswire/ — Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™ and Chargel™, is dipping into a new confectionery category with the launch of HI-SOFT™, a rich and creamy salted caramel chew that provides consumers with a decadent snacking […]
Read MoreHI-CHEW™ Knocks It Out of the Ballpark with Four New MLB Partnerships
The beloved candy brand teams up with the St. Louis Cardinals, Chicago Cubs, Detroit Tigers, and Milwaukee Brewers™ for the 2023 MLB season IRVINE, Calif., April 13, 2023 /PRNewswire/ — As the 2023 Major League Baseball season is officially back in full swing, HI-CHEW™, the immensely fruity, intensely chewy candy has announced that it is […]
Read MoreBite-Size Chew, Big Fruit Flavor: Introducing New HI-CHEW™ Bites
(IRVINE, Calif.) February 15, 2023 – HI-CHEW™, the immensely fruity, intensely chewy candy reimagines its beloved chewlets with the all new HI-CHEW™ Bites, a convenient way to enjoy your favorite chew on the go. The new HI-CHEW™ Bites comes in bite-size packaging, with unwrapped chewlets, featuring three of the most popular flavors: Mango, Green Apple […]
Read MoreHI-CHEW™ and Menchie’s Frozen Yogurt Bring Back Fan-Favorite HI-CHEW™ Raspberry Flavor for Limited Time
The beloved frozen yogurt brand brings the sweet-fruit flavor to life for Valentine’s Day (IRVINE, Calif.) February 1, 2023 – HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise, to bring back a consumer favorite: HI-CHEW™ Raspberry. The limited-edition flavor is launching in […]
Read MoreMorinaga America, Inc. Promotes Current CEO & President Teruhiro Kawabe
Kawabe will serve as Chief Representative for the USA and President/CEO of MAI IRVINE, Calif., Jan. 11, 2023 /PRNewswire/ — Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™, has announced that tenured executive Teruhiro Kawabe (Terry) has been promoted from President, Chief Executive Officer (CEO) of MAI to Chief Representative for the USA and […]
Read MoreHI-CHEW™ and Dana’s Bakery Make the Holidays Even Sweeter
Limited Edition Mookie™ Launches Just in Time for Gift Giving Season IRVINE, Calif., Nov. 22, 2022 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy has collaborated with Dana’s Bakery, a New York-based bakery specializing in French macarons, to create a one-of-a-kind dessert just in time for the holidays: the HI-CHEW™ Juicy Blood Orange Cranberry […]
Read MoreMorinaga America, Inc. Introduces FI-BEING™
The new better-for-you candy brand joins fan-favorite HI-CHEW™ within the growing portfolio IRVINE, Calif., Sept. 20, 2022 /PRNewswire/ — From the makers of HI-CHEW™, Morinaga America Inc. presents FI-BEING™, a new brand founded on the principles of creating better-for-you candy options. FI-BEING™ comes in the form of a hard candy that maintains the flavor experience […]
Read MoreHI-CHEW™ Partners with Duke University Athletics
Blue Devil Fans Now Can Enjoy the Official Fruit Chew at Home Games RVINE, Calif., July 27, 2022 /PRNewswire/ — Today, HI-CHEW™, the immensely fruity, intensely chewy candy announced a three-year partnership deal with Duke University Athletics, becoming the first “Official Fruit Chew of Duke Athletics.” HI-CHEW™ will host on-site activations and product sampling for […]
Read MoreIntroducing HI-CHEW™ Reduced Sugar: A New Better for You Candy
Fan-favorite flavors Mango and Strawberry are now available with less sugar IRVINE, Calif., July 12, 2022 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy is introducing a better-for-you candy choice with its all-new HI-CHEW™ Reduced Sugar. Reduced Sugar is now available nationwide in select retailers in two classic fruit flavors: Mango and Strawberry, offering […]
Read MoreIntroducing a New Irresistible Flavor from HI-CHEW™ and Menchie’s Frozen Yogurt
New HI-CHEW™ Rainbow Sherbet Flavor is a tasty treat this National Candy Month IRVINE, Calif., June 1, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy has teamed up with Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise to unveil a irresistibly sweet and sour new treat: HI-CHEW™ Rainbow Sherbet Flavor. The limited […]
Read MoreIntroducing HI-CHEW™ Infrusions Orchard Mix: A NEW Infused Chewable Experience
Pockets full of fruity flavor unveil the juiciest chew ever for HI-CHEW™ IRVINE, Calif., May 18, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy is elevating its beloved chewlets with HI-CHEW™ Infrusions Orchard Mix, a new premium delicious experience infused with pockets of flavor, featuring three fruity offerings: Juicy Blood Orange, Juicy Peach and […]
Read MoreHI-CHEW™ Teams Up With the Chicago Cubs, St. Louis Cardinals, and Tampa Bay Rays to Bring Fans Flavorful Fun
IRVINE, Calif., May 5, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy is partnering with the Chicago Cubs, St. Louis Cardinals, and the Tampa Bay Rays to bring fruity, chewy fun straight to the stadium. HI-CHEW™ will host on-site activations, product sampling and surprise and delight elements for each of these teams during select […]
Read MoreWin a Fantasy Weekend Of Your Dreams, Thanks to HI-CHEW™
The Fantasy Getaway Sweepstakes Will Select One Lucky Candy-Fanatic IRVINE, Calif., April 19, 2022 — HI-CHEW™, the immensely fruity, intensely chewy candy has announced a once in a lifetime chance to win a two-night stay at the ultimate HI-CHEW™ Fantasy House in sunny Palm Springs, California. The sweepstakes, available to the public nationwide, is open […]
Read MoreIntroducing HI-CHEW™ Fantasy Mix: The Moment Fans Have Been Dreaming Of
The three most requested flavors are now available nationwide (IRVINE, Calif.) February 8, 2022 – HI-CHEW™, the immensely fruity, intensely chewy candy has expanded its innovative portfolio of vibrant products with the introduction of HI-CHEW™ Fantasy Mix featuring three new must-have flavors: Rainbow Sherbet, Blue Hawaii, and Blue Raspberry. The world of fantasy unveils a […]
Read MoreMorinaga America, Inc., Makers of HI-CHEW™ Announce New CEO
The new year welcomes new leadership for the Morinaga America team with Teruhiro Kawabe (IRVINE, Calif.) January 20, 2022— Morinaga America, Inc. (MAI), the official distributor of HI-CHEW™, has announced that tenured Morinaga executive Teruhiro Kawabe (Terry) has been appointed President, Chief Executive Officer (CEO) of MAI as of this month. Kawabe will focus on […]
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