The award recognizes dynamic consumer package redesigns IRVINE, Calif., Dec. 10, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy has been named a winner of the 2020 Global Nielsen BASES Design Impact Awards, an award that recognizes impactful package redesigns in the consumer packaged goods (CPG) space. Among the 2020 winners was the 100g HI-CHEW Original Mix peg […]

The new, exclusive merchandise launch offers fans access to flavorful apparel, accessories and more IRVINE, Calif., Nov. 18, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy, today launches a limited-edition capsule collection of official branded merchandise. For the first time, HI-CHEW™ fans and consumers alike have the opportunity to represent the fan-favorite candy brand’s lively personality […]

HI-CHEW Invites Fans To Pick Which All-Star Flavor They’d Like To See Available in the U.S. in 2021 IRVINE, Calif., Sept. 1, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy, welcomes candy enthusiasts to the opening day of the 2020 HI-CHEW™ Fantasy Flavor Games. This voting competition allows participants to rank which unique HI-CHEW™ flavor they would like […]

The two limited-edition frozen yogurt flavors include Mango and Passion Fruit, which swirl together to create Tropical Smoothie IRVINE, Calif., Aug. 4, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy joins forces with Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise to unveil a frozen treat experience like never before: two new vibrant flavors! HI-CHEW™ […]

This limited edition doughnut arrives just in time for National Watermelon Day, August 3rd IRVINE, Calif., July 29, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy and New York City-based The Doughnut Project have teamed up for National Watermelon Day (August 3rd) to celebrate America’s favorite summer fruit (and HI-CHEW fan-favorite) with the creation of a one-of-a-kind […]

New Cola and Ramune flavors celebrate classic sodas in the United States and Japan IRVINE, Calif., June 18, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy, expands its globally-inspired product portfolio with the new Soda Pop Mix, including Ramune and Cola flavors. The refreshing soda flavors come together as consumers’ excitement and demand for unique, innovative, […]

New Tropical Smoothie and Piña Colada make their flavorful layered debut IRVINE, Calif., Feb. 13, 2020 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy expands its innovative portfolio of vibrant flavors twofold with the launch of new HI-CHEW™ Fruit Combos Mix, featuring Tropical Smoothie and Piña Colada. Each chewlet offers two layers of mouthwatering tastes that, when bitten into, create one amazing […]

Introducing the must-have treat for July, HI-CHEW™ Dragon Fruit Frozen Yogurt IRVINE, Calif., June 27, 2019 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy, and Menchie’s Frozen Yogurt, North America’s largest self-serve frozen yogurt franchise, have teamed up to announce this summer’s go-to new sweet treat: HI-CHEW™ Dragon Fruit Frozen Yogurt. As the vibrant fruit has grown in popularity, the limited-edition […]

Introducing Watermelon to the delicious variety of fan-favored chews (IRVINE, Calif.) May 7, 2019—HI-CHEW™, the immensely fruity, intensely chewy candy today announced the launch of its new HI-CHEW™ Sweet & Sour Mix. With a refreshing combination of tangy and tart, the variety includes fan-favorite flavors Grapefruit and Lemon, with the newest addition to the brand’s […]

Introducing Dragon Fruit, winner of the HI-CHEW™ East Meets West Flavor Challenge to bring top fan-voted Japanese flavor to America (IRVINE, Calif.) February 6, 2019—HI-CHEW™, the immensely fruity, intensely chewy candy gets a super boost with the launch of the new HI-CHEW™ Superfruit Mix, featuring vibrant fruit flavors such as Açaí, Kiwi, and an exotic […]

IRVINE, Calif., Sept. 12, 2018 /PRNewswire/ — HI-CHEW™, the immensely fruity, intensely chewy candy, is welcoming the fall season with a new, limited edition Caramel Apple flavor. With the nostalgic taste of a fresh, juicy apple wrapped in sweet caramel, HI-CHEW™ Caramel Apple gives new life to the gooey, candy-coated treat of your childhood. HI-CHEW™, the immensely fruity, […]

 HI-CHEW’s exotic portfolio expands with addition of Açaí and two new Tropical Mix flavors (IRVINE, Calif.) May 3, 2018—HI-CHEW™, the immensely fruity, intensely chewy candy, is announcing the launch of all new HI-CHEW™ Açaí and HI-CHEW™ Tropical Mix, with individually wrapped Kiwi, Mango and Pineapple flavors. Just in time for the warmer months ahead, these […]

Partnership marks the candy brand’s continued footprint amongst Major League Baseball fans. (IRVINE, Calif.) March 28, 2018—HI-CHEW™, a subsidiary of Morinaga America, Inc., today announced its partnership with the Los Angeles Angels. The new alliance will bring the immensely fruity, intensely chewy candy into Angel Stadium throughout the 2018 season, with on-site activations, product sampling […]

  In Celebration of Morinaga America, Inc.’s 10-Year Anniversary, HI-CHEW™ Launches ‘East Meets West’ Flavor Challenge To honor its Japanese roots and commemorate a decade of success in the United States, HI-CHEW™ invites fans to vote on which flavor they want launched in 2019. (Irvine, California) March 12, 2018— Today, Morinaga America, Inc., manufacturer and […]

Fans to Guess the Mysterious Flavor in HI-CHEW’s new Halloween Sweet & Sour Mystery Mix Bag (Irvine, California) October 2, 2017—Morinaga America, Inc. is making your candy selection a thriller this year with the launch of the new HI-CHEW Sweet & Sour Mystery Mix bag. Featuring four flavor varieties including fan-favorites Sour Grapefruit, Sour Lemon and […]