HI-CHEW® Brings Nostalgic Summer Fun to New York City with the HI-CHEW® Dessert Mix Truck

HI-CHEW® Brings Nostalgic Summer Fun to New York City with the HI-CHEW® Dessert Mix Truck

For one day only, the sweet pop-up experience will delight Brooklyn and Manhattan residents

IRVINE, Calif., June 17, 2024 /PRNewswire/ -- HI-CHEW®, the immensely fruity, intensely chewy candy, is kicking off the summer season in style by bringing back the nostalgic feeling of a dessert parlor to modern-day New York – with a sweet twist! On Saturday, June 22nd, the HI-CHEW® Dessert Mix Truck will roll into two of New York City's Brooklyn and Manhattan neighborhoods: Williamsburg and Soho.

This exclusive one-day-only event promises to delight brand fans with a unique experience inspired by the new HI-CHEW® Dessert Mix flavors – Strawberry Ice Cream, Key Lime Pie, and Candy Apple – capturing the cool essence of classic summer treats, warm sunny days, and refreshing desserts. The vibrant truck interior, filled with dessert and candy-inspired decor, provides an interactive experience that will surely add some fun to weekend plans.

Upon arrival, guests will complete a one-of-a-kind "What's Your Dessert Personality?" quiz to uncover their perfect HI-CHEW Dessert Mix soulmate before entering a candy-filled adventure. Guests will have the opportunity to order from the HI-CHEW Dessert Mix menu and receive a custom and reusable flavor-inspired package filled with a delightful assortment of the latest mix's innovative flavors.

To commemorate their visit, each guest will also receive an exclusive HI-CHEW Dessert Mix flavor-inspired enamel pin of their choosing. The experience doesn't end here – the truck will also feature a fun and nostalgia-filled photo area where fans can capture their candy-filled memories and share their sweet experience on social media.

The HI-CHEW® Dessert Mix Truck will be open to the public with hours of operation as follows:

  • Brooklyn: Williamsburg at North 7th and Wythe Ave
    • Hours of Operation: 11am - 3pm
  • Manhattan: Soho at Mercer and Prince
    • Hours of Operation: 4pm - 7pm

"Drawing inspiration from the vibrant hues of our Dessert Mix packaging, the HI-CHEW® Dessert Mix Truck bursts with the same joy found in each delightful HI-CHEW® chewlet," said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. "Following the success of last year's Bite-Size Candy Shop Tour, HI-CHEW® was committed to expanding our brand experience for consumers this summer – inviting guests to join us in a playful world of fruity delights, celebrating our brand's spirit of innovation."

The HI-CHEW® Dessert Mix-inspired packages and merchandise are available while supplies last.

HI-CHEW® Dessert Mix peg bags and stand-up pouches are available at major retailers nationwide. To learn more about HI-CHEW® and where to purchase HI-CHEW Dessert Mix®, visit HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).

About Morinaga America, Inc.:
Established in 2008, Morinaga America, Inc. is the official distributor of HI-CHEW®, HI-SOFT™, and Chargel™ in the United States. Morinaga America, Inc. (marketing and sales) and Morinaga America Foods, Inc. (manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. In 2015, Morinaga America, Inc. opened its first United States manufacturing facility in North Carolina. With over 200 flavors of HI-CHEW® having debuted in Japan, Morinaga America, Inc. has introduced the United States market to the best of Japanese confectionery.

About HI-CHEW®:
Choose Different. Choose Fun. Chew HI-CHEW®. The history of Morinaga stretches back over a century when company founder Taichiro Morinaga brought his candy-making skills to Japan from America in the 1800s. HI-CHEW® has long been the best-selling soft candy in Japan and continues to see year-over-year growth throughout other parts of Asia and in the United States. In the United States, HI-CHEW® is currently offered in sticks, peg bags, and stand-up pouches. The HI-CHEW® sticks come in a variety of flavors including Strawberry, Green Apple, Mango, Grape, Banana, Kiwi, Açaí, and Sweet & Sour Watermelon. HI-CHEW® also offers peg bags in the following flavors: Original Mix, Tropical Mix, Superfruit Mix, Sweet & Sour Mix, Soda Pop Mix, Berry Mix, Plus Fruit, Fantasy Mix, Reduced Sugar, and new Dessert Mix. The Stand-Up Pouches are available in Original Mix, Tropical Mix, Sweet and Sour Mix, Fruit Combos, Infrusions Orchard Mix, and new Dessert Mix. HI-CHEW® Bites are unwrapped in bite-size packaging in Mango, Green Apple, and Strawberry flavors. The newly launched HI-CHEW® Gummies and HI-CHEW® Gummies Sour reimagine the brand's iconic chewlets in a new gummy form. HI-CHEW® is made with concentrated fruit juices and is free of gluten, with no colors from synthetic sources. HI-CHEW® continues to expand fruity, chewy flavor offerings annually. In 2020, HI-CHEW® won a Nielsen Design Impact Award for its new Original Mix packaging update that hit shelves in 2019. For more information, visit HI-CHEW.com.

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