HI-CHEW Gives Fans a Mystery to Solve this Halloween Season

HI-CHEW Gives Fans a Mystery to Solve this Halloween Season

Fans to Guess the Mysterious Flavor in HI-CHEW’s new Halloween Sweet & Sour Mystery Mix Bag

(Irvine, California) October 2, 2017—Morinaga America, Inc. is making your candy selection a thriller this year with the launch of the new HI-CHEW Sweet & Sour Mystery Mix bag. Featuring four flavor varieties including fan-favorites Sour Grapefruit, Sour Lemon and Green Apple, the bag will also include a fourth Mysterious Flavor. HI-CHEW is challenging its fans to guess the flavor of the unknown chew for a chance to win the ultimate HI-CHEW Halloween Grand Prize. Voting will be open starting today, October 2, 2017 through October 13, 2017, when the flavor will be revealed.

A Halloween story complete with hidden clues tied to the Mysterious Flavor will be featured on HI-CHEW’s social media channels, including Facebook, Twitter and Instagram. Fans will be prompted to submit their flavor guess on hi-chew.com. The Grand Prize includes HI-CHEW product ($100 value) and swag, along with a $100 gift card from Spirit Halloween.

“Mysteries provide great fun and excitement during Halloween,” said Mr. Norio Otsuki, Chief Operating Officer of Morinaga America, Inc. “This year, we wanted to give our fans a chance to come together, enjoy great tasting HI-CHEW, and add the anticipation of a good mystery to their Halloween season.”

HI-CHEW’s Sweet & Sour Mystery Mix bag is available in two sizes:

  • 42 oz bag (Price: $3.49) includes Green Apple, Sour Lemon and the Mysterious Flavor
  • 66 oz bag (Price: $5.99) includes Green Apple, Sour Lemon, Sour Grapefruit and the Mysterious Flavor

The product is available at select Walgreens, Target, and Albertsons as well as online at Target.com.

To learn more about the contest and HI-CHEW’s new Sweet & Sour Mystery Mix bag, please go to www.hi-chew.com, like us at https://www.facebook.com/HiChew/, and follow us at https://www.instagram.com/hichewusa/ and https://twitter.com/hichew.

About Morinaga America, Inc. & HI-CHEW: 

The history of HI-CHEW stretches back over a century, when company founder Taichiro Morinaga brought candy-making skills to Japan from America in the 1800s.  HI-CHEW has long been the #1 soft candy in Japan, and in recent years, has also become a hit in the rest of Asia and America, especially among the young.  In the U.S., original HI-CHEW is offered in Strawberry, Green Apple, Mango, Grape, Banana, Cherry, Melon, and Kiwi.  The HI-CHEW Sours come in Lemon, Lime and Grapefruit. HI-CHEW Bites are offered in Grape, Strawberry, Mango, and Orange and made with real fruit juice blended into the chewy candy, which is 100% free cholesterol or artificial colors.

Morinaga America, Inc. (sales company) and Morinaga America Foods, Inc. (candy production) are wholly owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first maker of chocolates in Japan.


Kayleigh Westerfield | Morinaga America, Inc.| kwesterfield@morinaga-america.com | 949-732-1155

Jaimie Caiazzo | Sharp Communications | jc@sharpthink.com | 212-829-0002

| 212-829-0002
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