Hop into the Season with Hi-Chew’s New ‘Spring Mix’ Assortment of Flavors

Hop into the Season with Hi-Chew’s New ‘Spring Mix’ Assortment of Flavors

Grab the new batch of sensationally chewy fruit candy just in time for Easter festivities

(Irvine, California) March 21, 2017— If you weren’t already jumping at the fact that it’s finally spring, Morinaga America, Inc. is debuting a new, limited edition Hi-Chew Spring Mix bag for the whole family to enjoy just in time for the Easter holiday! Offering three refreshingly delightful flavors—Strawberry, Green Apple and Mango—the Spring Mix bag makes for the tastiest treat and has parents and kids alike looking to enjoy all season long.

The new Spring Mix bag is filled to the brim with classic flavors Hi-Chew fans constantly crush on. Made with real fruit juices and purees, the sensational chews reveal vibrant juicy flavors and classic pastel colors, perfect for Easter-themed eats and décor.  Whether you’re looking to decorate baked goods, fill Easter eggs for family egg hunts, or simply bulk up your children’s baskets, the Spring Mix bag is a simple and delicious way to surprise and delight the ones you love.

  • Strawberry: The sweet, satisfying flavor of your favorite summer fruit. One piece of Strawberry Hi-Chew will have you dreaming of strawberry fields.
  • Mango: Tropical flavor taken to the max! Mango Hi-Chew will transport your taste buds to your favorite island oasis.
  • Green Apple: Just tart and sweet enough to make your mouth pucker. The big, bold flavor of Green Apple is like biting into a juicy Granny Smith apple.

“We want fans of all ages to enjoy the new Spring Mix bag during this special time of year, especially as they’re spending time with family for Easter,” said Mr. Norio Otsuki, Chief Operating Officer of Morinaga America, Inc. “The spring season brings with it a sense of ‘new’—new beginnings and new occasions to enjoy something sweet—and we know this mix of flavors will be a delicious addition.”

The Hi-Chew Spring Mix bag (6.53 oz.) is now available in select retail stores, including Walgreens, K-Mart and more for $3.49. As Hi-Chew continues to engage and grow its fan base throughout the seasons, stay tuned for additional new and exciting flavors and package varieties to be released.

To learn more about Hi-Chew, please go to www.hi-chew.com, like us at https://www.facebook.com/HiChew/, and follow us at https://www.instagram.com/hichewusa/ and https://twitter.com/hichew. 

About Morinaga & Hi-Chew: 

The history of Hi-Chew stretches back over a century, when company founder Taichiro Morinaga brought candy-making skills to Japan from America in the 1800s.  Hi-Chew has long been the #1 soft candy in Japan, and in recent years, has also become a hit in the rest of Asia and America, especially among the young.  In the U.S., original Hi-Chew is offered in Strawberry, Green Apple, Mango, Grape, Cherry, Banana, Melon, and Kiwi.  The Hi-Chew Sours come in Lemon, Lime and Grapefruit. Hi-Chew Bites are offered in Grape, Strawberry, Mango, and Orange and are made with real fruit juice blended into the chewy candy, which is 100% free cholesterol or artificial colors.

Morinaga America, Inc. (sales company) and Morinaga America Foods, Inc. (candy production) are wholly owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first maker of chocolates in Japan.


Kayleigh Westerfield | Morinaga America, Inc.| kwesterfield@morinaga-america.com | 949-732-1155

Jaimie Caiazzo | Sharp Communications | jc@sharpthink.com | 212-829-0002

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